La librairie présente deux ouvrages qui ont trait au monde des affaires. Recettes de réussite…

Brilliant Business Writing - How to inspire, engage and persuade through words - Neil Taylor

How much information do you read at work every single day? We are constantly bombarded with emails, brochures, letters, and much more. Now, how much of that information is interesting, or even memorable? Most business writing is boring, and not surprisingly, bored readers stop reading. That means it doesn’t do what it’s meant to do – to sell something, persuade someone, or even inspire them.

Brilliant Business Writingis about how you get your writing – everything from e-mails to board reports - to work harder. How do you structure your writing so it’s absolutely clear what you’re saying? How do you make your writing so compelling that your reader will stick with it? And how do you make it vivid enough that they remember it?

Brilliant Business Writinghas three big themes. It reveals how to:

• structure your writing so that you get your point across effectively

• make your language clear and straightforward

• inject a little magic to make your message more memorable, and make you worth listening to.

Throughout the book you’ll find real examples and practical tips to bring even the dullest business writing to life.

UK Price: £9.99
Our Price: Rs 409.99 – 10% off with your privilege card

Changeability - Why some companies are ready for change - and others aren''t - Michael Jarrett

Are you falling behind your competitors? Are you too slow getting your products to market? Are your overheads too high? These are just some of the challenges that companies face. However, initiating successful change strategies is far from easy. 70% of all change programmes fail. This book shows how you can make sure that when change happens (and it frequently does) your company is ready for it.

Shareholders want to see change take effect immediately, as each day’s delay can cost them money or lose them market share, while staff are often suspicious of change, wondering what’s in it for them. How do you make sure the change you want happens successfully, that it has everyone’s support, and how do you make it stick? The only way to walk this tightrope without falling off is to leave behind the old models and adapt a new practice of change management.

Michael Jarrett draws on established research, case examples and his own wide consulting experience to illustrate that current models of step change are largely doomed to failure and proposes a new framework that aligns both the internal and external dynamics of change. In a refreshingly clear and practical approach, Changeability points to a new route to successful change which uses a balanced approach taking account of the four key levers of change.

First, take the online diagnostic test to benchmark your organisation against others in terms of your ability to change and to assess your relative strengths and weaknesses. Then use the tools, methods and techniques outlined by Jarrett to develop winning change strategies customised for your company. There are four main groups of strategies, depending upon your situation - so choose the one that’s right for you and open the door to accelerated and sustainable change.

UK price: £24.99
Our Price: Rs 1,009.99 – 10% off with your privilege card

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